Facebook Dominates U.S. Display Advertising

According to a new report by comScore, Facebook now has nearly a third of all U.S. display advertising impressions with 346.4 billion in the first quarter of 2011. This is double the amount of display impressions it had in the first quarter of 2010 and 20% more than Q4 2010. At this pace, Facebook is expected to pass 1 trillion display ad impressions within the year.

The next closest competitor is Yahoo's network of websites which had 10.1% of all U.S. display ad impressions. Google, which has dominated the textual ad market, is a relative newcomer to display ads with only 2.5% of impressions.

As a result, Facebook has increased unit ad prices by 40% according to a report by Efficient Frontier and is thought to be valued at $100 billion should they pursue an initial public offering. The report also stated that search engine marketing has grown 17% annually thanks to growth in the retail and finance categories and display advertising inventory jumped by 300%.

For recruiters who want to target specific candidates, Facebook's growing popularity and efficiency can be very appealing to your needs. Play around with their "Create an Ad" page to see how Facebook Ads can help you.

Source: Mashable