Social Media Recruitment Glossary

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@mention: any Twitter update including "replies" that contains an @username anywhere in the body of the Tweet.

#Hashtag: a community-driven convention for adding additional context and metadata to aggregate, organize and discover tweets.

Above the fold: the area of a web page that is visible to visitors without the need to scroll down; or the area that is visible in the tabs menu on a Facebook Page without the need to click for "more".

Application Programming Interface (API): a set of programming instructions and standards for accessing a Web-based software application or tools. Software providers can release their own API to developers/clients/users, so they can develop and design products powered by the remote service.

Blog: an editor-less web publishing tool.

CamelCase (aka medial capitals): the practice of compounding words or phrases in which the elements are joined without spaces, with each element's initial letter capitalized within the compound. Commonly used on Twitter - e.g. @GraniteToronto

CPC (Cost Per Click): publisher is remunerated if the user clicks on an advert link

CPM [Cost Per Mille (thousand impressions)]: publisher is remunerated if the user sees the advert.

Crowdsourcing: harnessing the skills and enthusiasm of those outside an organization who are prepared to volunteer their time contributing content or skills and solving problems.

Daily Loop: the dynamic that encourages users to return to an application or website on a daily basis.

Dooced: to lose one's job due to personal activity on social media or finance.

Embedding: adding code to a website so that content, such as a video or photo, can be displayed while it is being hosted on another site. Youtube has grown massively and its videos spread virally every day because all of its videos are embeddable.

Geotagging: the process of adding location-based metadata to media such as photos, video or online maps.

Hat Tip (H/T): a public acknowledgement to someone for bringing something to the blogger's attention.

Hits: a measurement used in web analytics to describe any request for a file from a web server. This includes views blog post views, image views, and video views.

HTML (HyperText Markup Language): coding language used to create and link together documents and files on the Internet.

Hyperlink: a navigational reference to another document or page on the Internet.

Lifestreaming: practice of collecting an online user's disjointed online presence - photos, videos, blog posts, status updates - in one central location.

Links: highlighted text or images that, when clicked, direct the user to a specific URL address.

Metadata: data providing information about one or more aspects of a media item - tags on videos and pictures.

Microblogging: a form of blogging where users publish brief updates that may contain media that can be accessed over a variety of means and devices.

Newsreader: aggregates RSS feeds from blogs and websites which can be read from a single interface.

OpenID: a decentralized, lightweight protocol for single sign-on and portable identity. If I want to change my password for all of my social networking sites, I simply change my password once with my OpenID provider and it is reflected across all those sites.

OAuth: an authentication protocol that allows users to approve application to act on their behalf without sharing their password.

Permalink: an address or URL of a particular post within a blog or website.

Platform: an infrastructure or system that run applications including third parties applications.

Retention Loop: the application dynamic that encourages me to return regularly to an application.

RSS (Really Simple Syndication) Feed: a constantly updated source of a blog or website's content that is easily readable by a variety of software such as newsreaders.

Search Engine Optimization (SEO): the process of improving the volume and quality of traffic to a web site from search engines via "organic" (non-ad) search results.

URL (Uniform Resource Locator): an address that identifies where a particular website is located on the Internet - e.g. http://www.graniteconsulting.ca.

Viral Loop: the dynamic that encourages me to share a property or content with other Internet users.

Webinar: a meeting, presentation or training session conducted live over the Internet.

Web 2.0: The second-generation of the Internet where people with little to no technical skills are able to self-publish their own websites, create and upload audio and video, and share information on a massive scale.

Web 3.0: the predicted third-generation of the Internet based on the Semantic Web where computers are capable of autonomously creating and interpreting website content using metadata.

Widget: a standalone application that is found on both web sites and on social media.
Wiki: a platform designed to allow many different people to edit a web page by providing an easily reversible audit trail of edits and changes.